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Business Approach Of Louis Philippe Advertising Essay

21 gennaio 2018 Nessun commento

Business Approach Of Louis Philippe Marketing Essay

Art for arts sake produces no more sense than gin for gins sake said by Somerset Maugham. Finis Coronat Opus or, quite simply, The finish crowns the work.Every garment in this series is a suggestive exemplory case of this philosophy. The range has subtle design distinctions that will glee the wearer and allow him to find something new every day. Shirts with great sewing on interior sleeve plackets, trousers with a particular tape on the interior waistband tucked beneath the trim fabric, matches and jackets with the center cover press button stitched with thread of the brand color to make a subtle design.

About Louis Philippe

Louis Philippe (extracted from Franco-Italian customs) lures its name and its own stimulus from King Louis Philippe of France Louis Philippe. It is a global men’s fashion manufacturer which symbolizes position or rank and life-style. Louis Philippe tantamount with high grade was launched in India in 1989 with the concept that the individual, who wears it, is a man of infallible taste choice and various class. Louis Philippe often targets global fashion that provides it indisputable high quality and an exclusive graphic. Louis Philippe is a respected brand in formal and also quasi-formal use. From its commencement, Louis Philippe has got been viewed as the supplier of fine garments for the discriminating European gentleman. This international very brand offers stylish ensembles for the trendy Indian man likewise. Garments under such label blended the best possible fabrics with models inspired by the most recent global trend of fashion and addressing the desires of the style-conscious elegant male.

In India, Louis Philippe garments are available at 119 retailers in 50 towns in 21 claims, and at the special LP stores created by well known European architect John Marsala. The brand is still the first choice in retail sales in every leading menswear and shops. Its retail experience is further amplified by Madura Manner & Lifestyle’s retail chain – World Fashion.

Louis Philippe Products

Louis Philippe has introduced its sub-brands (LP and Luxure) in November 2007. LP by Louis Philippe is aimed at young achievers and stylish urbanites, who demand garments versatility. It establishes the style mantra for younger technology. LP may be the brand for individuals who happen to be in a flurry to produce a mark in this world, but will not compromise on either their values. With two trendy fits in shirts and denims, four models in trousers and three in matches and jackets, the LP assortment provides ample options for customizing a wardrobe to individual tastes. Its product classes are shirts, trousers, fits, jeans, blazers, shoes and boots, T-shirts and accessories.

Louis Philippe released the Luxure company in select stores across India in November 2008. Created to deliver tailored beauty for the refined aficionado, the masterpiece collection strengthens manufacturer Louis writing an argumentative essay Philippe’s promise to provide excellence to customers who’ve an appreciation of the finer things in existence. With Luxure, consumers have access to exquisite apparel, consummate craftsmanship, luxurious materials and sensitive aesthetics, all cores to the ideals and heritage of Louis Philippe.

Business Strategy of Louis Philippe

Madura Fashion & Life-style, a division of Aditya Birla Nuvo Ltd, is normally one of India’s most effective growing branded apparel firms and reduced lifestyle player in the retail sector recording a blazing growth rate of over 25 per cent year-on-year. After consolidating its industry leadership with its own brands, it introduced premier foreign labels, enabling Indian buyers to buy the many prestigious global fashion use and accessories within the united states. The business’s brand portfolio includes products that range between affordable and mass-industry to luxurious, high-end style and focus on every age group, from kids and youth to males and females. Madura Fashion & Standard of living is identified by its brands – Louis Philippe, Van Heusen, Allen Solly, Peter England and People that personify style, attitude, luxury and comfort.

Madura Fashion & Way of living reaches its discerning customers through an extensive network comprising a lot more than 1,000 exceptional and franchise stores, and over 2,000 premium multi-brand trade outlets, both within and outside India. Madura Fashion & Lifestyle sources just from factories that are compliant with the Factory take action and each factory is definitely individually audited by the International Textile Companies (It has the) and Société Générale de Surveillance (SGS) for international clients such as for example Louis Philippe, Marks & Spencer and Van Heusen.

As a part of it retail expansion plans and branding initiatives, Madura Trend & Lifestyle’s premium menswear manufacturer Louis Philippe is planning large format flagship stores, almost four times bigger than the existing ones in metros across the county. A division of Aditya Birla Nuvo, the business has already come up with a new 10,000 sq. ft. retail store in Chennai. “We happen to be opening large format flagship retailers at crucial locations such as metro cities that may enhance look and feel of the company for customers. Within the next fiscal, we will open 6-8 such stores,” said, Louis Philippe Brand Brain Mr Jacob John. By the finish of the existing fiscal, Madura Fashion & Standard of living would have 120 retailers and close with revenues (at retail rates) of Rs 900 crore. Louis Philippe the core brand of Madura Fashion & Way of living is likely to contribute over 60 per cent of the business’s turnover at Rs 570 crores in 2011-12 followed by 33 % from LP sub-company at an estimated Rs 300 crores as the high-end Luxure sub-brand is expected to fetch Rs 25 crores this year (2012). The large format store at about 5,000 sq ft would home the mom brand Louis Philippe, sub-brands LP and Luxure and all accessories of the brands like ties, belts, socks and footwear. The business plans to open about 15 large stores in the united states next fiscal.

Louis Philippe provides been undertaking brand-new branding initiatives and has recently associated itself with golf. Inspired by the achievements of group based tournaments featuring city centric teams, the company has introduced Louis Philippe Glass for golf together with Professional Golfing Tour of India (PGTI) and Rishi Narain Golf Management.

Besides the large format stores, the company that currently has over 100 stores across India, plans to include 40 new stores every year. The embellished ‘Crest’ is usually a sign that the wearer of a Louis Philippe wardrobe has truly ‘arrived’. Today, the ‘Crest’ is prized even more for its focus on luxury, exquisite craftsmanship and attention to aspect, establishing that its wearer is actually an associate of ‘The Upper Crest’. The convenience and perfection of the garments is also evident in their type of elegant shoes, crafted from the finest leather, and their selection of innerwear, sourced from the softest cotton.

Menswear manufacturer Louis Philippe is likely to grow aggressively through large format stores during the next fiscal.

The logic behind this is to strengthen Louis Philippe as a life style brand instead of just an apparel manufacturer, stated Mr Jacob John, Brand Head, Louis Philippe, Madura Style and Lifestyle.”Our organization growth will come from way of living requirements of buyers and not simply from how to write a philosophy paper apparel requirements,” he likewise added.


Explain the strategy followed by Louis Philippe in checking of large Format Stores?

Explain the part of Madura Vogue in brand growth of Louis Philippe?

Elaborate the word “new branding initiatives”?

Why did the company choose the name “Louis Philippe”?

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